People use this product every single day but many fail to use it to promote their brand
Good morning friends!
Let’s talk about a product that you need to be using to get in front of your target audience because they're using it every single day. Brand it. Give it to them. You stay top of mind. What is it?
Answer this. What item do Americans throw away at an alarming rate of 500 million a day?
Straws… Disposable straws!
Did you know that if we continue at this rate, in 2050 there will be more straws in the ocean than fish?
Watch the video for more details or read below for a quick summary. Let’s dive in!
Talk to your dentist. If you drink things other than water, they suggest using that out of a straw. Why? Because it'll protect your teeth. So...If everybody's using them, then why aren't you using them in your marketing? To connect with your target audience, to engage them, to stay top of mind. All while helping save this beautiful earth! That's the question of the day. Or maybe even the year!
So shout out your eco-initiatives!!! Use your branded reusable straws and create fun video marketing campaigns, use them at your events, on your website, in an email blast, ads, and more. Invite your target audience to get on board with what you're doing. Tell them you want help to save Mother Earth.
Do a gift with a purchase. When they spend a certain dollar amount or if they buy a certain item that you want to promote then receive your straws.
Create an eco-friendly starter kit to send out the straws in or have a marketing campaign around it. The question I get asked a lot is “Which type of reusable straw should I do?” There is glass, bamboo, wheat straw, stainless steel, paper... There are always new ones coming out so which type of straw is the most popular? Drum roll...It's the stainless steel straws with the silicon tip! The retractable version is also amazing because you can take them wherever you're going. That's a perfect way for you to keep your brand and your name in front of them. They're always thinking about you because they use straws every single day and your brand is right there starring at them. Like I see you, I know you and you need me!
What are you going to do with your reusable straws to connect with your target audience, engage them and stay in front of them?
I'd love to know! If you need to figure out what you're going to do then just reach out to me. I’ll help you!
Don't forget to subscribe to this video so I can give you free marketing tips and keep you in the know and on-trend of what's hot and what's going on right now so that you are standing out from your competition. Have an amazing day!
Hugs and high 5's,
Shana Anderson-Nute
President
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Don't forget to check out our previous blog post:
• 9 ways to stand out with your marketing and create better customer experiences this year
• I'm not a mind reader so how can I figure out what's going on in your head?