We’re in this together! Here’s a tip for creating experiences that bridge the gap between offline and online for your team and clients! - Part 2
Hi Friend!
Checking in on you to see how you are holding up during all of this. The generations after us will be learning about this in their history classes. I wonder what they’ll think of it then. I wish we had a crystal ball!
Instead of watching the Tiger King on Netflix or washing your hands for the 50th time today. Sit back and read or watch this video and enjoy this FREE marketing tip. This is my FAVORITE new way to market your business. Tying the online with the offline and creating experiences.
Before I forget… keep your eyes out because I am putting together a Business Survival Action Plan for you. The majority of business owners, marketers, and event planners are struggling with what to do right now. Giving up is not the answer! Right now, it is the prime time to take some urgent steps that will make a difference in improving your business. I’ll let you know as soon as I’m done with it.
For now, keep your head in the game, think positive and watch this video or read below and think about how you can implement it in your business. If you are struggling, let me know and I’ll help you.
Did you know there was a way to make a tangible product and make it talk to your target audience? To build that relationship creates an experience, makes you memorable, stands out, and builds loyalty? Most people have never seen this, but because you are part of my inner circle you do!
Now is the time to add this to your marketing arsenal before your competition does!
There are three different types of chips that we use for this depending on the type of project you have, your quantity, and your budget. The first type of chip we talked about a few days ago. The third type we’ll talk about in the next video.
This video is on the second type of chip where we can put this chip under a decal, inside a few items, or sew it onto apparel.
We create a custom marketing piece and attach the chip then cover it with a decal. Instructing them to take their phone and run it over the top and it automatically starts showing custom experiences and sequences that we’ve created in advance for them to go through. We can also update it anytime you want. This creates engagement that gets people talking because it's new, cool, and different.
I love that we can gamify this chip. People love games! We can run contests, do trivia, upsell, invite them to register for your event, and more!
Let's say that you want to do a contest as one of the experiences. You decide that you only want five winners of the 1,000 chips that you gave out. We set the back end up so only five people are told they are winners when they scan their chip. How cool is that? Custom contests where you have control over the number of winners. Mindblown! This is amazing.
One thing I love about branded products, swag is their staying power.
You give out your branded pen. The recipient uses it. Repeatedly sees your branding and they remember you. If you do any other type of marketing, they see your ad once then it’s gone. Making it easy to forget about you. But the pen stays in front of them.
People love tech and the digital world too. That's why I love this new chip. We now have the best of both worlds. Where you are hitting them offline and then we're taking them to your online world.
We can put the chip on your marketing piece. If you give a physical product that we can’t put this chip in like a beanie, then we can add it to the hangtag. This technology is new and it’s only going to be expanding from here. Get ahead of the curve and start using it now. It's a game-changer!
This will help you stay in front of your team, prospects, and clients over and over again.
I know that this is where things are going and I don't want you to be left behind. I feel that it’s my job to keep you in the know so you aren’t left behind. To always know what's hot, what's coming, and what you should be doing.
That's why I do these free videos, have these conversations. I show you these things because I need you to be ahead of the curve so you're standing out and you're getting better results.
Do you see the power of this chip? With the custom experiences that we program for you, you can do things like upsells, specials, product launches, trivia contests, a skills test, drive them to your videos and social media, ask them to share, store your new content and blog posts, join your VIP program, invite them to attend this event you have coming up, ask them to send you referrals. All of that is in the experiences that we create in advance and you can slip more in if needed after the chips are sent out so that you're always staying in front of them and you have things you're doing to engage them.
I can't remember when I was more excited about a new product. I've been saying for years that tying online marketing to offline is your secret sauce. This is what you need to do. You can't just be on one side or the other, it's got to be both! Creating experiences and getting engagement is what is going to make the difference in your business, in your marketing so please start doing it NOW!
I’ve done what I can to bring you to water. Will you drink or walk away?
Think about your next project. How can you incorporate it? If you aren’t sure then let’s chat so I can help you figure it out.
Have you subscribed to my YouTube Channel so you will see when part 3 of this video series comes out?
I give you FREE tips on how you can get better results with your marketing. Don’t miss out!
I know times can be challenging right now. If you do nothing else today, do me one favor…remember to smile because HAPPY looks good on you.
Hugs and high 5's,
Shana Anderson-Nute
President
Ready to shop? Click here
Need FREE marketing strategies? Click here
Proud partner of the Admin Awards
We support and empower others to be their best!
Don’t have a marketing calendar? I have you covered! You know that people with systems have the greatest success. Click on the image below to download my FREE Monthly Marketing Calendar Worksheet. I’ve made it easy to plan out your monthly marketing activities.
Enter what marketing activity you’ll do and when
List your top 3 priorities that month
The theme you’ll create that month’s marketing around then follow your plan.
When the month's done, evaluate it and tweak what's not working.
